Live Wright
Health & FitnessHealth & Fitness Mobile App
Comprehensive wellness tracking and coaching on mobile
The Challenge
Live Wright needed a cross-platform mobile app combining fitness tracking, nutrition planning, and coaching management in a single native experience. The market was crowded with fitness apps that excelled at one function but forced users to juggle multiple apps for a complete wellness routine. Live Wright wanted one unified platform where coaches could manage clients and clients could track all aspects of their health journey.
- Users were juggling 3-4 separate apps for fitness, nutrition, and coaching
- Coaches needed a way to remotely monitor and guide multiple clients
- Subscription billing needed to support both coaches and individual users
- Data from workouts, meals, and coaching sessions had to be unified in one dashboard
Our Approach
Built a Flutter app with Firebase backend — personalised dashboards, progress tracking, meal planning, coach-client communication, and subscription management. The cross-platform approach allowed us to ship on both iOS and Android from a single codebase while maintaining native performance for real-time workout tracking and smooth animations.
- Flutter for cross-platform delivery with native-quality performance
- Firebase backend for real-time data sync, authentication, and push notifications
- Personalised dashboards adapting to user goals (weight loss, muscle gain, etc.)
- Coach-client messaging with workout and nutrition plan sharing
- In-app subscription management with flexible plan tiers
Key Features
Unified Wellness Dashboard
One screen showing fitness progress, nutrition stats, upcoming coaching sessions, and daily goals — no app switching needed.
Coach-Client Platform
Coaches create personalised workout and meal plans, monitor client progress, and communicate directly within the app.
Nutrition Planning
Meal planning with calorie and macro tracking, grocery lists, and recipe suggestions based on dietary preferences.
Subscription Management
Flexible subscription tiers for individual users and coaches, with in-app purchase support and billing management.
Key Results
Mobile
Platform
iOS + Android via Flutter
In-App
Payments
Subscription management
4 mo
Delivery
MVP to App Store in 4 months
“Cropsly delivered exactly what we envisioned — a single app that replaces the three our users were juggling. The coaching integration was the differentiator we needed.”
Founder
Live Wright
Frequently Asked Questions
Why was Flutter chosen for Live Wright?
Flutter allowed us to ship on both iOS and Android from a single codebase while maintaining native-quality performance. For a startup launching its first app, this halved development time and cost without compromising on smooth animations or real-time workout tracking.
How does the coach-client system work?
Coaches create accounts and invite clients. They can build custom workout and meal plans, assign them to specific clients, and monitor adherence and progress in real-time. Clients see their assigned plans on their dashboard and can message their coach directly within the app.
How is payment handled in the app?
Live Wright supports subscription billing with multiple tiers — individual users, premium users with coaching, and coach accounts. Billing is handled through the Firebase backend, with the app displaying subscription status and management options.
